Most CEOs are still treating AI like a toy.
They’re asking it to draft an email, summarize a meeting, or review an agreement…but that’s about it.
The real breakthrough happens when you stop thinking of AI as a tool and start treating it like a team member.
That’s why we created what I call The AI Org Chart. It’s a simple, five-step system for hiring, onboarding, and scaling AI inside your business just like you would a real employee.
Here’s how it works:
Step 1: Decide Who to “Hire”
Don’t start with random prompts. Start with a role. Ask yourself:
If you could clone one team member, who would it be?
Who do you email or Slack the most?
Who (besides you) is the biggest bottleneck?
Once you know the AI employee you want to “hire” first, open up the Projects feature in ChatGPT or Claude and name your Project after the “employee” you want to “hire.”

Project Name = Employee Name
Want an AI Head of Marketing? Name it “Head of Marketing.”
Want an AI CFO? Name it “CFO.”
Simple.
Step 2: Write the Job Description
Just like your human team members, AI employees perform at their best when they have clear expectations about what they do as well as the knowledge and “experience” they should have.
That’s why you need a clear job description that include:
Role & Department – Who they work for and how they fit in.
Behavior Guidelines – How you want them to “think” and communicate.
Core Responsibilities – The actual tasks you expect them to handle.
Knowledge & Experience – The frameworks, models, and industry knowledge they should apply.
Boundaries & Scope – What they cannot do without human review.
Output Structure – How you want the deliverables formatted and presented.
Once you’ve written this job description, add it to the Instructions section in your Project.

Project Instructions = Job Description
Now your AI knows what’s expected of them, and unlike a human employee, they’ll never forget it.
Step 3: Onboard
You wouldn’t expect a new hire to show up and magically know the ins and outs of your business and brand. Same with AI.
Feed your AI all your product docs, competitor analysis, swipe files...anything you’d want a real employee to master…resources like:
Product & pricing catalogs
Brand voice & tone guides
Visual style guides
Competitive landscape overview
Metric benchmarks/scorecards
Ideal Client Profiles
Core Message Canvas
Org Chart
Company Policies
Examples, controls, best practices, etc.
Drop these files right into your Project Files, and your AI employee will learn them instantly (and never forget them).

Project Files = Employee Onboarding and Training
Step 4: Train
Keep adding examples, transcripts, and real-world data to the Project Files. Things like:
Winning tests and controls
New examples, best practices, and swipe files
Industry reports & PDFs
YouTube video transcripts
Podcast transcripts
Transcripts of courses w/ handouts
Every new piece of training makes your AI “employee” sharper and more valuable.
No more wondering if someone watched that training you sent them...your AI employees always do (and again…they never forget).
Step 5: Scale
Once it’s working for you, share the Project with your team, spin it into a custom GPT, or eventually evolve it into a fully autonomous agent.
Here’s the bottom line: AI doesn’t replace your people…it multiplies them. By staffing your company with digital “employees,” you’ll offload repetitive work and give your real team more leverage.
⚡ Action Step: This week…
Pick ONE AI role to “hire” (Copywriter, CFO, or Head of Marketing).
Write a job description and paste it into your Project Instructions.
Upload at least 3 training files (docs, transcripts, or reports).
Assign them a first task you’d normally handle yourself.
By tomorrow, you’ll have your first digital employee on payroll, and unlike a human hire, they’ll always do what you tell them to do…never show up late…and never ask for a raise.
P.S. We’re currently working with our clients to help them build entire departments of AI employees. If you’re interested in learning more (and possibly becoming a client), you can click here to get the details.
Quick Hits
Here’s some other content from the Scalable network, plus some other cool stuff I liked and thought you might like, too:
🧰 Tool of the Week: This goal-setting template calculates the exact revenue and profit you need to hit your stated growth targets each quarter.
📜 This is our playbook for making the leap from $2M to $20M…without sacrificing your soul in the process (YouTube)
🫓 The Great Fattening - How AI is enabling teams, departments, and even entire companies to be run by a single person (Business Lunch Podcast)
🔎 The “New” SEO - How to make sure your website “ranks” in AI Answers. (The Future of SEO)
🤡 Andrew Tate is WRONG! (Big surprise…) Speed is NOT the most important variable for success.
Tweet of the Week
Step 1: Start a business.
Step 2: Make money.
Step 3: Build a team.
Step 4: Somehow become everyone’s manager, therapist, and IT help desk.Nailed it.
Anyone else? Just me?
— #Ryan Deiss (#@ryandeiss)
5:36 PM • Sep 25, 2025