Before we get started…
My partners and I just opened enrollment for business owners who want a Scalable Operating System installed before the end of the year.
And with only 40 real working days left in 2026 (more on that in a minute), October is the ideal month to start.
Let’s get you unstuck and out of the “day-to-day” before the holiday craziness takes over.
Ok, onto this week's article…
"We've got 3 months left in 2026, let’s finish strong…"
I heard myself say that to our leadership team and then it hit me…
…we don’t have three months left in the year. 2026 is already almost over.
Here's the math I ran starting Monday, October 5:
88 calendar days left in 2026
64 weekdays once you take out weekends
61 working days once you take out the Thanksgiving break (Nov 25-27)… and I’m actually out that whole week.
52 working days if you (like me) take off from December 21 through New Year's.
And if your schedule is anything like mine, you can cut out another dozen(ish) work days just for the usual trips, events, and personal days that take up any "normal" quarter.
When I was finished running the numbers, my total “working days” between now and the end of the year wasn’t 90…
…it was 40.
FORTY DAYS. Eight weeks. That’s it!
This is why Q4 is such a brutal season.
It's the most crucial stretch of the year (which is why we try to squeeze so much in), while also being the most chaotic (which is why we often fail to get anything done).
Plan it like a normal quarter and you'll overcommit, miss your goals, and spend the holidays beating yourself up when you should be resting after a job well done.
So here's what I'm doing instead…
It's a stripped-down version of our 3-5-1 Sprint Plan I’m calling the Q4 Super-Sprint.
Here's how it works…
Step 1: Count Your REAL Days
Your number will be different from mine, so before you plan anything, count your own.
Pull up your calendar and work it from the top down:
Start with 64. That's every weekday from October 5 through December 31.
Subtract the holidays you'll actually take. Thanksgiving week and the Christmas-to-New Year's stretch eat 10-12 days on their own.
Subtract every day you're already committed elsewhere. Conferences, client trips, board meetings, the kids' school stuff, the long weekend you promised your spouse. Count the travel days on both ends too.
Write the final number at the top of your Q4 plan and share it with your team. (In fact, have them do the same exercise so they know their number.)
Step 2: Pick One (Maybe Two) North Star Metrics
In a normal 3-5-1 sprint, we pick three North Star metrics (the metrics we’ll focus on optimizing for that 90-day period).
In a short quarter, three is too many.
So ask your team one question:
"If we could only move ONE number between now and the end of the year, which one would have the greatest impact?"
Ours this quarter is Time to Value (TTV).
We want to shorten the time from when we onboard a new client to when they get a MEASURABLE result…from an average of 4 weeks to under 14 days.
If other metrics improve, that’s great. But this is the ONE we’re focusing on as a team, because it’s the one that will allow us to win the quarter and set us up for success in 2027.
Step 3: Greenlight Three Initiatives (Max)
Normally we greenlight five key initiatives a quarter. For Q4, we’re cutting it to three.
The rule is simple: if it can't be DONE by December 18, it doesn't make the list.
Here's how to filter:
Give each initiative a finish date, not just a start date. Work backward from December 18.
Cap every owner at two initiatives (normally three). Their available days just dropped, so their workload should too.
Leave 20% of the calendar open. Something will break in November. Something always does.
Step 4: Build Your "Not Until January" List
Winning in Q4 is more about saying “No” than “Yes.”
But a “No” can easily turn into a, “Well, maybe we can squeeze it in after all…”
…if it doesn’t find a home.
That’s why I’m keeping a “Not Until January” List that includes every project, idea, and request that didn't make the cut. Including (and ESPECIALLY) all my little pet projects.
And when someone on the team brings up a new idea, all I have to say is:
"Great idea. It's on the January list."
I'm taking my own medicine on this one…
I had a goal to build a time management tool for business owners by the end of the year.
I wanted it done.
I still want it done.
But there's no way…
…it just ain't happening. So it goes on the January list.
Step 5: Pick a Rallying Cry for the Finish Line
Last step: wrap the whole sprint in one short phrase your team can repeat.
For a short quarter, make it about finishing ONE specific thing, and put the finish line right in the phrase. The best ones tell your team exactly what "done" looks like.
Ours is "Under 14 by the 18th" (because the goal is to get our Time to Value KPI under 14 days by December 18).
Put it at the top of every weekly meeting agenda between now and December 18.
When someone pitches a shiny new idea in mid-November, the rallying cry is the fastest (and friendliest) way to say, "Love it…let’s talk about it in January."
That's how you walk into the end of the year with important work actually FINISHED, a plan for Q1 already waiting…
…and zero guilt and regret over the holidays.
⚡️ Action Step: Open your calendar today and count your real working days between now and the day you go offline for the holidays. Write that number at the top of your Q4 plan, then cut initiatives until the plan fits inside it.
Give it a shot and let me know how it goes…
-Ryan
Ryan Deiss
Co-Founder and CEO, The Scalable Company
P.S. Quarterly sprint planning is one of the first rhythms we install with every client, as part of a custom "operating system."
If you want 2027 to be the year your business runs and grows without you, don't put that on the January list.
Enrollment is open now, and if you start in October, your new OS can be up and running before the holidays.
Quick Hits
The best of what I read, watched, and clicked this week…
📈 Growth
The follow-up gap that turns 15 extra booked jobs out of 100 leads (Owned and Operated)
1.4 billion people, zero customers: the market size math that kills businesses (Girdley's Letter)
7 Meta ad formats pulling subscribers at $1 to $2 a head (Newsletter Operator)
💰 Money
Why I flipped my accounting formula and started paying profit first (LinkedIn)
Retire early, then what? The question the FIRE crowd skips (Business Lunch)
He cut his collection cycle in half and freed up $150,000 (Acquiring Minds)
⚙️ Systems & Ops
What to say when your best person quits (YouTube)
Your business runs on tribal knowledge and nothing is written down (Instagram)
A banker called his company unsellable. Six years later it sold for $112M. (Built to Sell Radio)
🛠️ Tools & AI
The 24 questions that show you where 10 hours a week are hiding (CEO Time Audit)
Do the task once, let it write the SOP for you (Scribe)
Zapier without the per-task bill, and you can host it yourself (n8n)
🗃️ Misc
The million dollar napkin, and 27 years of scar tissue behind it (Leaders & Legends)


